Harmonic Inc. announced an advancement in live sports streaming monetization with the introduction of in-stream advertising with new split-screen ad formats on its VOS®360 Ad SaaS. This innovative feature creates a new premium inventory for live sports streaming, enabling advertisers to reach viewers without disrupting the viewing experience while simultaneously empowering publishers to optimize monetization strategies for their sports content. VOS360 Ad offers in-stream advertising through server-side insertion of new addressable ad formats such as double-box and dynamic L-bars.

These split-screen ads can be strategically placed at high- and low-action moments of the games, either through manual operation or by automated triggering from external data feeds. This dynamic integration of split-screen inventory within live programming not only amplifies brand awareness but also maximizes monetization opportunities for live sports streaming. With a strong focus on quality and user experience, VOS360 Ad delivers in-stream ads with significantly lower latency compared to other solutions.

The new split-screen ad formats are fully compatible with the programmatic advertising ecosystem, including traditional ad servers for impression-based selling. Harmonic's VOS360 Ad SaaS is a cloud-native, stand-alone server-side ad insertion solution, enabling personalized ad delivery to millions of concurrent viewers. With an expanding ad tech partner ecosystem, VOS360 Ad simplifies monetization for service providers by leveraging the strengths of industry leaders such as Google Ad Manager, Mirriad and Equativ alongside new partners Bitmovin and RYFF.