Insigma Chuangjian - a company affiliated to Insigma - honored with 2013 "National Golden Ant Award for Golden Card Project-Innovative Product Award"

The 20-year Excellent Application Achievement for National Golden Card Project and the 2013 National Golden Ant Award for Golden Card Project has been unveiled on the fourth of June in Beijing. Insigma Chuangjian Technology Co., Ltd., as the forerunner in intelligent city sector in China, was honored with the 2013 "National Golden Ant Award for Golden Card Project-Innovative Product Award" for its Mobile Internet-based Cloud-connected Livelihood Services Platform with independent design and research.

The National Golden Ant Award for Golden Card Project, issued by the National Golden Card Office, is aimed at commending research institutions and enterprises for their arduous efforts, pioneering spirit and technological innovations during the implementation of the Golden Card Project. Upholding the intelligent city principle of "intelligence, coordination, connectedness, perception", Insigma has made continuous efforts to boost the sound development of the business market by taking the livelihood services as the foothold and the technology & business model innovation as the driving force. Apart from this "National Golden Ant Award for Golden Card Project-Innovative Product Award", the Guangzhou Panyu Livelihood Card Project, a product designed and developed by Insigma, has also been honored with the National Golden Ant Award for Golden Card Project-Innovative Product Award, and the Hangzhou Citizen Card Project has won the 20-year Excellent Application Achievement Award for National Golden Card Project.

The Mobile Internet-based Cloud-connected Livelihood Services Platform, for which our company has won the National Golden Ant Award for Golden Card Project - Innovative Product Award, aims to satisfy the increasing needs for new services of the citizens and society from the perspective of how to provide the citizens with connected and convenient experimental livelihood services and the new concept of social marketing and experimental services by setting up cloud computing applications as the third-party intensive cloud services platform, and taking full advantage of the increasing popularization and applications of the mobile smartphone terminals. Its top priority is to realize the customer's value proposition, and its fundamental goal is to win the satisfaction of the public.

This platform offers mainly three categories of services: mobile convenient public services for the general public; public utilities services; mobile media value-added services and information services. The realization of these three convenient services goes hand in hand with the rapid development of the present-day mobile internet era and the continuous advancement of the mobile internet technology. The next decade will witness the crossover integration, with the boundaries of different industries becoming increasingly blurred. The new development trend of the citizen card companies is leaning towards the integrated model of information services and e-commerce services, including not only the offline NFC for electronic ticketing for public transport, and payment at shops and convenience stores, but also the various online payments and information services. It will make further efforts to develop the O2O e-commerce business model for the CityCard. The O2O e-commerce services using the CityCard will bring bright prospects for Insigma Chuangjian. Insigma is full of confidence that, with the collaboration between governmental authorities and industrial peers, Insigma is sure to have even brighter prospects.

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