InterDigital, Inc. announced plans to showcase their contributions to video streaming and sustainability technologies alongside partners at NAB 2024. As critical contributor to Advanced HDR by Technicolor solutions and longtime member of the Ultra HD Forum, InterDigital will showcase advancements in high dynamic range (HDR) production, distribution, and display solutions and AI-enhanced energy efficient streaming technologies at NAB 2024, taking place in Las Vegas from April 13 ? 17.

Advanced HDR Streaming Solutions: A collaboration between Philips, InterDigital and Technicolor, Advanced HDR by Technicolor is a suite of HDR solutions that leverage machine learning to maximize image quality and enhance the consumer viewing experience. At NAB, partners InterDigital and Philips will highlight progress in industry adoption of Advanced HDR solutions that support the bandwidth-efficient distribution of HDR content for any type of video streaming service provider or live broadcast production workflow. The solution enables end-to-end HDR and SDR production with a single master workflow and ensures optimal source fidelity on both SDR-to-HDR and HDR-to-SDR conversions.

Advanced HDR by Technicolor remains the only solution delivering HDR broadcasts of any content, any time, and anywhere over the ATSC 3.0 NextGen TV stations. Sustainable Streaming Solutions At NAB booth W4007, members of the Ultra HD Forum will showcase current and future-looking solutions and strategies that support the sustainable delivery of Ultra HD content. As a member of the Ultra HD Forum, InterDigital leads and contributes to three of the demonstrations on display, including: Pixel Value Reduction in HDR Content and the ways leverage InterDigital?s AI expertise to adjust pixel luminance to reduce energy consumption with minimal impact on visual quality.

Energy Efficient Enhanced Media Streaming alongside partner ATEME to display the impact of luminance adjustment on energy usage and the strategic insertion of video metadata to enhance content delivery and viewer experiences. Viewing Condition Impacts on Display Energy Consumption alongside collaborator CTOIC to illustrate the influence of ambient lighting on modern TV energy usage. About Advanced HDR by Technicolor: A collaboration between Philips, InterDigital and Technicolor, Advanced HDR by Technicolor is a suite of High Dynamic Range (HDR) production, distribution and display solutions that leverages machine learning (ML) technology to maximize image quality and enhance the consumer viewing experience.

There are two major components to Advanced HDR by Technicolor: The Intelligent Tone Management (ITM) tool provides a dynamic, tunable, real-time solution to up-convert SDR content to HDR with full freedom and flexibility to manage contrast, brightness and color saturation. The Single Layer HDR (SL-HDR) is a dynamic and tunable real-time tool that implements the ETSI SL-HDR standards to generate and deliver a single, consistent, high-quality broadcast stream starting from any mix of input content (such as live, movies, news) across a wide range of HDR formats (HDR10, HLG, S-LOG3). SL-HDR1 transforms HDR input streams into SDR-plus-metadata streams. SL-HDR compatible receivers provide consumers with high-quality HDR images that can be adapted to optimize the display capabilities of their devices.

Thanks to the unique backward compatibility feature of SL-HDR1, consumers who do not have HDR devices can enjoy the highest quality SDR experience.