Inuvo, Inc. Announces Management Changes; Announces Address Change of its Headquarters
March 01, 2012 at 04:01 pm EST
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Inuvo, Inc. and Vertro, Inc. announced the closing of their merger effective March 1, 2012 after having received approval at the special meetings of stockholders of each company on February 29, 2012. As a result of the merger, Vertro is now a wholly owned subsidiary of Inuvo. Inuvo announced changes to its board of directors and executive leadership team. As contemplated by the merger agreement, Mitchell Tuchman and John (Jack) Balousek have resigned as directors of Inuvo, and Mr. Joseph P. Durrett, Dr. Adele Goldberg and Peter Corrao have joined the Inuvo board of directors. Richard K. Howe, who served as President and CEO of Inuvo before the merger, has been appointed Executive Chairman of the Board of Inuvo and Peter Corrao, President and CEO of Vertro has been appointed President and CEO of Inuvo.
As a result of the merger, Inuvo has relocated its headquarters to Vertro's offices at 143 Varick Street, New York, NY 10013.
Inuvo, Inc. is an advertising technology and services business selling information technology solutions to brands, agencies and large consolidators of advertising demand. Its products and services use analytics, data and artificial intelligence in a manner that optimizes the purchase and placement of advertising in real time. These capabilities are typically sold with services both individually and in combination with each other based on client needs. These products and services include IntentKey and Bonfire. IntentKey is an artificial intelligence-based consumer intent recognition system designed to reach targeted mobile and desktop In-Market audiences with precision. Bonfire provides marketing and advertising solutions which can be provided directly to brands and where a collection of data, analytics, software and publishing is used to align advertising messages with consumers across websites online. The solution includes integration of numerous media placement partners.