Inuvo, Inc. announced the self-serve availability of IntentKey® models within demand-side platforms (DSPs) for advertisers. This new Artificial Intelligence as a Service gives brand and agency clients direct access to IntentKey's powerful AI-driven audience selection and targeting recommendations. The frictionless access via Deal ID is customized to the marketing strategies associated with a client?s products, services, or brands.

Inuvo offers two service plans for clients accessing IntentKey's AI to inform their media buys. The first plan leverages the company's Managed Services team. The second plan, the new self-serve solution, empowers advertisers to independently activate IntentKey's proprietary models optimized for their unique brands and KPIs.

After providing campaign details and goals, clients gain access to a Deal ID for PMP (private marketplace) activation across their preferred buying platforms. Unlike look-a-like models built on third-party cookies or stale offline data, IntentKey's self-serve solution uses real-time signals associated with online content to reach audiences as their interests change. This allows media to be dynamically placed across the open web. The IntentKey Insights Dashboard provides unmatched transparency revealing insights contributing to model optimization refreshed every five minutes.

IntentKey custom models are currently available to integrate into existing self-serve solutions.