IPIC® Entertainment announced the appointment of Carla D'Alessandro as Chief Marketing Officer (CMO). D'Alessandro joins IPIC after building out digital capabilities and leading innovative marketing programs for Fortune 500 brands at Zimmerman Advertising by creating a best in class digital experience, customer acquisition and database loyalty programs to grow market share and revenue. As CMO for IPIC Entertainment, Carla will lead and oversee all marketing efforts across the entire IPIC brand portfolio including theaters, restaurants, experiential content, membership and partnership strategies. Carla brings her diverse knowledge of omnichannel marketing and digital-first strategies to the CMO role at IPIC, previously holding the position of Senior Vice President, Managing Director for Zimmerman Advertising.