Mobile Highway Advertising announced the addition of Rapid Advanced Multi-Media (RAMM) powered by iSIGN Media Solutions Inc.'s (iSIGN), newest HALO Technology, to generate impressions to mobile devices in proximity to its fleet of brand advertising display trucks and vehicles. This will be the first ever exclusive Mobile Highway Advertising addition to increase and validate advertising impressions to its customers. Mobile Highway Advertising is pleased to be the first mobile vehicle advertiser to add the addition of ubiquitous brand advertising to mobile devices to greatly increase shopper retention and ability to be directed to addition information of each advertised brand.

The new RAMM powered by iSIGN's HALO technology is cost effective and delivers the addition of real time data, GPS location and verification of consumer impressions for greater acceptance and accountability for each advertising campaign. Availability and delivery are expected within a few weeks, with installation commencing into the first few hundred fleet vehicles in the southeast United States.