Joey New York, Inc., through its wholly owned subsidiary, announced that it has entered into a non-binding Letter Of Intent for a joint venture with 4BG LLC with respect to certain companies known as The LABB, Botox Cosmetic LABB and Botoxlabb.com. Pursuant to the terms of the LOI, JOEY will own 51% of the Joint Venture, with 4BG owning the remaining 49%. The board of directors of the new Joint Venture Company will consist of two members designated by JOEY.