Lamar Advertising Company has announced the appointment of John Miller, vice president and director of National Sales, as the senior vice president of Sales and Sales Operations, and Rachel Roger, national sales account executive, as the national sales manager. These new roles serve to underline Lamar's unwavering commitment to delivering an exceptional customer experience on the national and local levels.John Miller's role is a newly created position that reflects the company's continued focus on understanding client needs and developing and implementing sales tools, processes and protocols to meet those ever-changing client needs. Miller will direct all aspects of Lamar's local, regional and national sales, including the company's sales process strategy and sales support activities. He has been with Lamar since 1981 and has seen sales from every angle - as an account executive, general manager and national sales director. In his role as vice president and Director of National Sales, Miller built a team of national representatives and support staff across the country, enabling the company to more than double its national sales revenue. In her new role as National Sales Manager, Rachel Roger will oversee Lamar's team of national sales representatives and ensure that they have the tools and training needed to deliver an exceptional customer experience. With over 13 years of experience working with national advertising agencies and top brands as a National Sales Account Executive, Roger will also ensure that advertisers' needs are being met and will manage Lamar's new national business opportunities.