Lulu's Fashion Lounge Holdings, Inc. announced the opening of its new retail location in Los Angeles, California, marking a significant milestone in the brand's 25+ year journey. Located on a heavily trafficked strip of Melrose Avenue, the brand's new 6,000 square foot location is meticulously designed to represent the Lulus experience and capture the essence of the Lulus brand. Designed to tell a story, each floor delivers an elevated shopping experience, where new discoveries are made at every step.

The new storefront features a highly curated selection of Lulus? must-have separates, dresses, accessories and going out looks. The store selection will be refreshed weekly, giving in-store shoppers a first look at what?s new at Lulus.

The launch of the Melrose store location is a follow up to the success of the previous pop-up experience in Los Angeles, which has emerged as a business hub for the brand. With Love, from Los Angeles: Set against a backdrop of LA?s eclectic fashion hub, the store features dramatic, curved display fixtures, layered textures, mosaic patterns and pops of neon and brushed silver. The store?s aesthetic elicits a social environment, with several Instagrammable vignettes unique to Lulus.

The exterior of the store offers additional backdrops for social conversation with a custom billboard spotlighting Lulus campaign messaging. LA?s dynamic and ever-evolving fashion scene aligns with Lulus? commitment to staying at the forefront of style and innovation.

The store will not only serve as a retail space but also as a hub for creativity and inspiration, where customers can connect with the heart of Lulus. In early 2024, the Melrose location will also be home to the brand?s first appointment-only bridal boutique, which will give future brides and bridal parties alike an opportunity to experience Lulus? accessibly-priced bridal and bridesmaids gowns in a beautifully curated setting.

More details to be announced later. Open for Business: Lulus? Melrose store is located at 8303 Melrose Ave., Los Angeles, CA 90069, and officially opens to customers on December 1, 2023.

It will be followed by themed influencer nights, as well as private shopping events for customers to enjoy.