Mace Security International, Inc. Announces the Addition of Julie Koenig as Vice President of Sales
April 01, 2019 at 09:00 am EDT
Share
Mace Security International, Inc. announced the addition of Julie Koenig as Vice President of Sales, effective March 25, 2019. In her new role, she will be responsible for developing and implementing sales strategies that drive growth and customer loyalty. With almost 20 years of sales, account management and marketing experience from companies such as Party Animal Inc. and US Cotton, LLC, Koenig brings a strong background in brand and channel development, as well as product innovation. In her most recent role as Vice President of Sales and Marketing at Party Animal Inc., Koenig oversaw sales strategy and channel distribution for licensed products in the toy, flag and wall décor categories. As the Vice President of Sales and Marketing at US Cotton, LLC, she helped the company achieve and maintain 85% market share of the retail cotton industry through new product and sales strategies.
Mace Security International, Inc. is a manufacturer and provider of personal safety and security products to consumer and law enforcement markets. It operates in one business segment, the Security Segment, which sells personal safety and security products to retailers, distributors, and individual consumers. The Company also sells tactical spray products and systems to law enforcement, security professionals, correctional institutions, and military markets. It markets products through Vigilant, Tornado, and Takedown brands. It directly distributes and supports its branded products through customer channels that include selected retailers, wholesale distributors, independent dealers, e-commerce channels, and its Website, www.mace.com. The Company's product categories include gift cards, pepper gel, pepper gun, pepper spray, personal alarm, vehicle parks and accessories, dorm room safety kits and stun guns.
MACE SECURITY INTERNATIONAL, INC. 
