Mannatech, Incorporated announced the formation of a new wholly owned subsidiary that will serve as its innovation hub. After many months of study and exploration, this subsidiary is introducing the brand Trulu to the gig economy. The new entity will operate separately from Mannatech, however, it is integral to Mannatech's future.

There will be constructive collaboration between the two entities. We will always nurture, protect and invest in the Mannatech business that its Associates have been building for 30 years. The new subsidiary was imagined to embrace all attributes of the gig economy models, enhanced affiliate and influencer marketing while incorporating the best attributes of Mannatech.

Some gig economy companies are already adopting a few attributes of the direct selling model.