Navamedic ASA announced it has launched Modifast, a range of low calorie diet (LCD) meal replacement products, in the Norwegian market. Modifast is part of Navamedic's growing portfolio of products and solutions aimed at tackling obesity and consists of supplements, prescription medications, diet replacements and online patient support portals. Obesity is an increasingly growing public health challenge, and according to the World Health Organization (WHO), obesity has nearly tripled since 1975. Between 15% and 20% of people in the Nordic population are considered obese, and as a consequence, the cost of treatment and related complications are increasing. Weight loss through lifestyle intervention remains a key treatment option in the management of obesity and is often a prerequisite for patients seeking to undergo bariatric surgery. Low calorie diets are full diet replacement products, providing 800-1200 calories per day if all regular food is replaced. Modifast is considered a low calorie diet (LCD) and is made up of drinks, soups, puddings and pasta dishes, which have all been developed to contain necessary nutrients. Modifast is product range consisting of Low Calorie Diet (LCD) meal replacement products. It is designed to replace all other foods for a limited time period during weight loss or weight control, without depriving the body of the nutrients it needs. Modifast cost substitute contains between 800 and 1200 kcal per day. Modifast has a wide range of products for weight loss, weight control and well -being. Modifast has been on the market in Europe since 1995 and is recommended by obesity clinics. How Modifast can help user depends on what customer weight goal
is. Different products and approaches work well in different situations.