NETSOL Technologies, Inc. announced the appointment of Jason Hurwitz as Sales Director of Europe. In this pivotal role, he will be responsible for driving the sales strategy and fostering growth across NETSOL's innovative portfolio of products and services for the European region. With an impressive background in the banking sector, Mr. Hurwitz brings a wealth of expertise to NETSOL Technologies.

Most recently, Mr. Hurwitz worked with Aldermore Bank for nearly six years, where he was the product lead for a large group wide transformation program. He also led strategy, innovation, commercial insights, tech transformation, and growth initiatives for Aldermore?s SME lending division, with a particular focus on asset finance, working closely with MotoNovo Finance, Aldermore?s motor finance business. Prior to his roles at Aldermore, Mr. Hurwitz worked at Close Brothers Asset Finance for five years where he led several sales transformation programs, and facilitated strategic relationship development, growth initiatives and long-term strategy development.

Mr. Hurwitz also has experience as a business founder and entrepreneur, providing him with unique insights into end customer value in SME lending and banking. He began his career as an investment banker in the equity derivatives division at UBS.