Noble Roman's Inc. announced that Juel Tillery has joined the company in the newly created position of National Director of Franchising. Tillery Joins the existing Noble Roman's development team, which is headed by its Chairman and CEO, Paul Mobley, as well as Troy Branson, Executive Vice President -- Development. Tillery's role at Noble Roman's will largely concentrate on franchise development in convenience stores, travel plazas and entertainment facilities. The company is ramping up its franchise expansion efforts in non-traditional venues, such as convenience stores and entertainment facilities of all types, with plans to open at least 100 new non-traditional locations in 2012. This expansion is on top of the anticipated growth in the company's newer Take-n-Bake Pizza program, which is expected to bring on board more than 500 additional new participating groceries during 2012.