Perry Ellis International, Inc. announced its new licensing agreement with Poetic Brands Limited for the SS24 season launch of Farah Youth, a stylish leisurewear collection catering to boys 4-14. This global collaboration brings together the distinctive style of Farah menswear with the playful essence of youthful fashion. Poetic Brands is part of the PDS Multinational Group, which specializes in Adults, Kids and Babywear Licensed Apparel paired with design influences from pop culture, sports, music and entertainment.

Their innovative team of experts design and deliver beautiful multi product ranges to Europe?s larger retailers. Additionally, Poetic Brands offers global sourcing solutions with fully accredited supply partners backed up by a market leading compliance team with a zero tolerance ethical policy. Designed to appeal to the highly sought after Gen Z and Alpha generations, this cohesive fashion-forward collection reflects the DNA of Farah menswear, ensuring that every piece boasts unparalleled style and exceptional quality.