Perry Ellis International, Inc. announced the release of Original Penguin Blue Label, a new fragrance for men. This launch catapults the iconic American brand into a new era of fragrance, while remaining true to the brand's ethos of "an Original Good Time." Encapsulating the playful allure of the brand, Blue Label is an aromatic marine-inspired scent that's characterized by freshness, aspiration and dynamism. The balance between bright citrus and musk within the fragrance showcases a sense of contemporary testosterone and authenticity to entice the adventurous Original Penguin man.

The brand's newest fragrance release is encased in a glass bottle featuring cool ocean hues and the brand's beloved mascot, Pete the Penguin - appealing to their fun-loving and stylish audience. The aquatic bottle is accompanied by a case adorned with various shades of blue to further the marine-inspired ambiance. Blue Label is available today in department stores, duty free shops, and global e-commerce sites.