Pioneer Embroidery Ltd. commenced the commercial production of Embroidery and Laces (EL) at its new plant at Shree Ganesh Integrated Textile Park (SGITPL), Degaon- Dhule in Maharashtra. All the required regulatory approvals were received by end-August, 2023. PEL has 8 computerised, high-end machines, imported from Lasser AG, Switzerland, now installed at Degaon unit, completing its second leg of the business strategy.

Earlier in August 2022, PEL had disposed off its production unit at Coimbatore, including its old equipment comprising of about 14 smaller and low speed machines. Investment in the Degaon unit was made with an aim to consolidate embroidery production, modernise its equipment to cut down on associated labor costs and thus improve efficiencies to remain competitive in the market. PEL's embroidery manufacturing capacity now stands at 2,400 million stitches of embroideries across its Degaon, Sarigam and Naroli units, while prior to the sale of Coimbatore unit, PEL's capacity stood at 1,700 million stitches.

Bobbin laces capacity remains unchanged at 14 million meters. The total investment in the plant and equipment at Degaon has been approximately INR 410 million, while the building has been taken on lease from SGITPL. At peak utilisation, the new unit can achieve a turnover of about INR 500 million.

The building premises and support infrastructure are sufficient for further capacity expansion.