Plus Products Inc. announced that Jon Paul, a veteran senior corporate finance executive and certified public accountant, has been appointed as PLUS' Chief Financial Officer reporting to PLUS co-founder and CEO Jake Heimark. The Company also announces that Craig Heimark has resigned as the Chief Financial Officer effective immediately and has been appointed as the Chief Strategy Officer, and will remain as Chairman, Secretary and a Director. Paul was previously the CEO and founder of Value Added Finance Resources, an advisory firm in which Mr. Paul has acted in various roles as CFO, board member, mentor and consultant for public and private companies for the past 20 years.