Promotora de Informaciones, S.A Appoints Ignacio Soto as Chief Revenue Officer
August 09, 2016 at 09:47 am EDT
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Promotora de Informaciones, S.A, or PRISA, has appointed Ignacio Soto to the position of chief revenue officer, or CRO, entrusted with promoting the development of new businesses and the transformation of the group's sales and digital monetization models, both nationally and internationally. Reporting directly to the CEO, Jose Luis Sainz, he will drive the diversification of new business across the different units of the Group. He will focus on developing the most appropriate business strategies and on accelerating innovation in all markets. He will also develop the growth strategy for non-advertising digital revenues based on new monetization models, by leveraging technology, innovation and digital marketing. Soto was till now managing director of PRISA Noticias.
Promotora de Informaciones SA (PRISA) is a Spain-based company primarily engaged in the consumer publishing sector. The Companyâs activities are divided into four business segments: Education, which focuses on the sale of educational books, as well as services and materials related to the education systems under Santillana brand name; Radio, which operates radio network stations, such as Cadena Ser, Kebuena and ADN Radio, as well as organizes and manages entertainment events; Press, which includes the release and distribution of newspapers, magazines, supplements, collectible products and other periodical publications, such as El Pais, Cinco Dias and El Huffington Post, and Audiovisual, which provides cable and satellite television services intended for the production of audiovisual content, as well as production and marketing of digital content for news, entertainment and education. PRISA operates in Spain, Portugal, Chile, Colombia, Brazil and Mexico, among others.
PROMOTORA DE INFORMACIONES, S.A. 
