Pura Naturals, Inc. (OTCPK:PNAT) announced a private placement of 1 convertible note for gross proceeds of $70,500 on September 20, 2017. The note will bear a fixed interest rate of 12% per annum. The note is issued at a discount of 6% and the principal value of the note is $75,000. The transaction included participation from accredited investor, EMA Financial, LLC. The company has signed a security purchase agreement with the investor. The convertible note is payable along with interest on September 20, 2018. The note is convertible at price equal to the closing sale price of the common stock on the principal market on the trading day immediately preceding the closing date or 50% of either the lowest sale price for the common stock on the principal market during the twenty consecutive trading days including and immediately preceding the conversion date. The company received net proceeds of $70,500 in the transaction. The security is issued pursuant to exemption provided under Regulation D. Felicia Preston represented EMA Financial, LLC in the transaction. The company paid expenses of $3,000 in the transaction.