Radico Khaitan Limited announced the launch of Magic Moments Remix Pink Vodka, strategically positioned to cater to the growing demand of the coloured and flavoured beverage alcohol category. Positioned in the premium segment a cut above Magic Moments Remix flavours, it will be initially launched in UP, Rajasthan and Assam, and expanded to PAN India over the next 2-3 quarters. Magic Moments Vodka portfolio (which includes Magic Moments Remix series, Magic Moments Verve range of products, Magic Moments Dazzle and Magic Moments Vodka Cocktails), a brand for Radico Khaitan, has consistently been positioned as a trusted and popular choice within India's premium vodka market through its range of innovative flavours.

The introduction of Magic Moments Remix Pink Vodka marks a significant step forward in the Magic Moments Vodka portfolio, strategically addressing the growing demand for coloured vodka. Crafted with 100% natural flavours of black mulberry, elderflower and raspberry, the variant promises a nuanced taste experience, appealing to a broad consumer base. Differentiating itself not just through product quality but also through thoughtful packaging, Magic Moments Remix Pink Vodka comes in an elegant, transparent bottle showcasing its vibrant pink colour.

This intentional visual appeal positions it as a premium and visually appealing choice for consumers seeking both aesthetics and flavour. Available in three sizes (750 ml, 375 ml and 180 ml) Magic Moments Pink Vodka is designed to be a versatile choice for various occasions, providing a touch of sophistication to both grand and intimate celebrations. Through the launch of Magic Moments Remix Pink Vodka, Radico Khaitan aims to strengthen its market leadership by offering a sophisticated yet accessible product to consumers.

This addition to the Remix Series is expected to redefine the vodka experience, making a lasting impact in the competitive spirits industry.