Rapala VMC Corporation announced long-time Board member of the company, Jorma Kasslin, has passed away. He died suddenly after a brief illness on April 14, 2024. Kasslin was 70 years old and had been a member of Rapala VMC's Board of Directors since 1998, serving as Chairman from 2016 to 2018 and as President and CEO from 1998 to 2016.

During Jorma Kasslin's tenure as CEO, Rapala VMC expanded into an international enterprise, becoming a global market leader in several segments of the sports fishing business. He was a leader who placed great importance on the well-being of the staff.