Reach4entertainment enterprises plc announced the launch of a new agency and office in the Netherlands with the establishment of Dewynters Amsterdam B.V. Dewynters Amsterdam is a joint venture with Lisette Heemskerk, Ronald Luijendijk and Jacques Kuyf. Dewynters Amsterdam is 60% owned by r4e and 40% by the JV Partners, and will focus on providing marketing, sales and communication services to the thriving theatrical and live entertainment markets in the Netherlands and the Dutch speaking region of Belgium. r4e will support the development of Dewynters Amsterdam, which has already secured, a multi-billion dollar European media and entertainment group as its first client, to provide commercial and business strategies, marketing plans and creative concepts. Under the joint venture agreement, r4e will invest towards establishing the business and make available the whole range of marketing skills used in supporting theatre shows and live entertainment events from across more than 200 employees working throughout r4e.