reach4entertainment enterprises plc announced the launch of Story House, a new live entertainment focused public relations agency. The newly-established entity, majority-owned by r4e will be launched in partnership with David Bloom, a leading practitioner in the sector, and key stakeholder in Story House. Story House's launch marks an important step in r4e's strategy to expand its portfolio of complementary businesses, both organically and through targeted investments, offering a diversified range of services and creating synergies to maximise value. The addition of Story House will enable r4e to provide further competencies to its core theatrical production client base, in order to fully support them in driving consumer interest in their shows. Story House launches as a public relations agency to a number of leading West End, UK, and world-touring clients, including 42nd Street, Strictly Ballroom, True West, Benidorm, Walking with Dinosaurs, and Company, the highly-anticipated show, launching this Autumn.