Regis Corporation announced a brand-centric reorganization effective, December 2, 2020. The announcement is the first major strategic initiative by the company’s new CEO, Felipe Athayde, and reorients Regis to focus on the performance of its brands and the profitability of its franchisees. As part of the reorganization, the Supercuts® and SmartStyle® brands will each have a Brand President leading dedicated, brand-centric teams. A third business unit, Portfolio Brands, will be run by another Brand President and team. This presents a major departure from the company’ previous organizing principle that distinguished between the franchise and company-owned businesses in a brand-agnostic way. Shawn Thompson, a former restaurant executive, has joined the company to become President of Supercuts. Thompson brings 8 years of franchising experience with Restaurant Brands International, having held a variety of roles including Global Head of Operations and President of Tim Hortons US. Jim Lain, formerly EVP and COO at Regis has rejoined the team to become President of Portfolio Brands. Prior to the company, Lain was with Gap Inc. where he served as Vice President. Shawn Moren, formerly EVP, Regis Corporate Store Operations, Artistic Services and Human Resources of the company, moves into the role of President for SmartStyle. She brings over 25 years of senior level retail business experience to the role. The appointment of the company’s new Brand Presidents coincides with the departure of Eric Bakken, EVP and President of Franchise, who will leave Regis after a 26-year career with the company to pursue opportunities outside of Regis. Chief Financial Officer Kersten Zupfer, Chief Marketing Officer James Townsend, and Chief Technology Officer Chad Kapadia, remain in their roles.