Catcha Digital Berhad and its subsidiaries announced the appointment of Mr. Tan Guan Sheng as the Head of Innovation to spearhead the Group's efforts in Artificial Intelligence ("AI") related to Digital Media. Guan was the founder of Ittify dn Bhd, a leading influencer platform in Malaysia. On 9 October 2023, Catcha Digital Berhad announced the acquisition of the remaining 49% equity interest in Ittify not already owned by the Group for a cash consideration of RM3.43 million.

The said acquisition was completed on 10 October 2023.