Roku, Inc. announced at its annual IAB NewFront presentation in New York City, the company debuted new video experiences, game-changing ad solutions, and exciting new content partnerships. The Roku experience simplifies TV for viewers, super-serving them with intuitive, smart curation that makes streaming enjoyable and fun, all while putting brands right up front. Roku?s NewFront presentation highlighted innovation across its advertising business.

Announcements included: Summer Olympic Games with NBCUniversal: The Paris 2024 Olympics will have its own designated NBC Olympics Zone on Roku, a destination on the Roku Home Screen Menu for Peacock?s comprehensive Paris 2024 Olympics coverage. The NBC Olympics Zone on Roku is a unique opportunity for sponsors looking to align their brands with this summer?s biggest sporting event; Immersive Home Screen Experiences: Roku?s largest Home Screen ad will now feature new video experiences. Marketers can capture viewers at the start of their streaming journey with these unique video placements.

Additionally, marketers can now participate in its Fan and Theme Experiences, through custom brand moments. Advertiser Showrooms: Advertisers can build, experiment, and delight with the all-new Showroom experience, which makes creative more engaging, interactive, and effective. Designed to turn inspiration into action, Showrooms are an immersive brand-first destination; The Trade Desk Partnership: Roku announced plans for a new data-driven TV streaming partnership with The Trade Desk to leverage Roku Media and audience and behavioral data, so that The Trade Desk customers can better understand and optimize their campaigns for TV streaming viewers; iSpot Partnership: Roku will come together with iSpot for a first-of-its-kind partnership to unlock opportunities for advertisers seeking best-in-class optimization and ad measurement through iSpot?s Unified Measurement solution; Roku City Ad Innovations: As cars hit the road in Roku City, DoorDash will be the first advertiser to come on board for the ride.

Also, over the next year, Roku will make advertisers part of the stream, with entirely new dynamic video experiences coming to Roku City to interact with and reach streamers through the well-known screensaver.