Sabre Corporation and Taiba Investments announced the signing of a strategic technology agreement at the Arabian Travel Market event in Dubai. This collaboration will see the adoption of Sabre Hospitality's SynXis platform across multiple hotel brands within Taiba Investments' portfolio, including Makarem and Nur. Sabre global cloud-based commerce and distribution platform, SynXis Central Reservation System (CRS), is at the forefront of reservation system technology, empowering hoteliers to efficiently manage inventory and pricing while maximizing reach and visibility across all distribution channels.

This partnership underscores both companies' commitment to leveraging innovative technology to drive growth and deliver exceptional guest experiences. The agreement between Sabre and Taiba Investments marks a significant step forward in the use of technology to enhance the hotel guest experience in Saudi Arabia. By leveraging Sabre's SynXis platform and distribution capabilities, Taiba Investments Company aims to elevate its booking journey and empower its distribution strategy, ensuring that guests receive the best possible service from the moment they make a reservation.