Shemaroo Entertainment Limited has announced the appointment of Saurabh Srivastava as the chief operating officer - digital business. This strategic move underscores the company's commitment to maintaining a competitive edge in the dynamic digital landscape. Saurabh will be responsible for driving digital growth, revenue strategy, and operational excellence, ensuring continued success in the evolving digital ecosystem.

With a distinguished career spanning 17+ years across diverse industries, Saurabh has held key positions at Disney Star India, Marico and Coca Cola India, and was also the co-founder of Studio Samsara. In his previous role at Disney Star India, he demonstrated exceptional leadership as the Head of Product & Revenue Strategy for the Hindi Entertainment Network, driving ad-sales revenue on linear successfully. At Marico, Srivastava demonstrated his strategic acumen by spearheading the complete P&L responsibility of the South East Asia business and effectively establishing operations in the region.

He had co-founded Studio Samsara in Malaysia, where he established an omnichannel model and developed a robust digital marketing strategy, exemplifying his expertise beyond his corporate roles. In this role, Srivastava will report to Arghya Chakravarty and will be a part of the Shemaroo Executive Committee. Saurabh is an MBA from XLRI Jamshedpur and holds a Chemical engineering degree from IIT Delhi.

His appointment highlights Shemaroo's commitment to embracing industry changes and seizing new opportunities in the digital realm.