SHOBIDO Corporation, formerly SHO-BI Corporation, is a Japan-based company engaged in the sale of cosmetics, apparels, character goods and contact lens related products to retailers, wholesalers and general consumers. The Company is engaged in the proposal and planning of products that match customer needs, and production outsourcing to manufacturers in Japan and overseas, as well as the planning, manufacture and sale of contact lenses. The brands include DECORATIVE EYES, PienAge and NADESHIKO COLOR. The products include eye makeup products such as eye shadow, pencil eye liner and mascara products, cosmetics such as makeup brushes, puffs, lips and cheeks, nail products such as nail colors, nail chips and nail stickers, travel miscellaneous goods such as travel products and travel sets, fashion miscellaneous goods such as cosmetic pouches, cases, mirrors, wallets and umbrellas, kids goods such as stationeries, bags and towels, as well as gift products.
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