BARK Inc. announced it has expanded its relationship with Shopify. By leveraging Shopify?s robust market-leading tools and data insights, BARK aims to further enhance its customer experience, support scalable growth across its web and mobile platforms, and drive operational efficiencies. The company expects to migrate all of its business units?including barkbox.com and superchewer.com, to its Shopify platform, BARK.co, in fiscal 2025.

With all of its offerings on one platform, the company anticipates improvements across several key performance metrics including, traffic, conversion, average order value, and retention. Through this migration, BARK can leverage Shopify?s robust e-commerce solutions, which afford the company the agility to test innovative ideas, quickly deploy new features, and adapt to changing market trends. This transition also promises a more seamless shopping experience for dog parents, elevating awareness of the company?s growing product portfolio and ensuring it has the agility to support its long-term growth ambitions.