Criteo selected Sidetrade to streamline and optimize its Order-to-Cash processes. The decision to appoint Sidetrade was based on the strength of its technology and the quality of its team, particularly its agility on business requirements and project methodology, which fits together very well with Criteo´s processes. Sidetrade’s AI technology analyzes billions of B2B transactions daily, enabling businesses to tap into the power of automation and focus on driving productivity and building customer relationships.

With Sidetrade recommending the best dunning strategies and providing automatable actions, Criteo can anticipate payment behavior and customer risk. This allows for faster decision-making, globally standardized systems, productivity, full KPI visibility and cash flow generation.