Motion for Joint Administration Approved for SITO Mobile Solutions, Inc.
November 12, 2020 at 11:00 pm EST
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The US Bankruptcy Court granted an order for the joint administration of the Chapter 11 bankruptcy cases of SITO Mobile Solutions, Inc. and its affiliates on November 13, 2020. The affiliates include SITO Mobile, Ltd. and SITO Mobile R&D IP, LLC. The cases would be jointly administered for administrative and procedural purposes. SITO Mobile Solutions, Inc. has been designated as the lead debtor.
SITO Mobile, Ltd. develops customized, data-driven solutions for brands spanning strategic insights and media. The Company's platform reveals an understanding of customer interests, actions and experiences providing clarity for clients when it comes to navigating business decisions. Using in-store targeting, proximity targeting, geo-conquesting and attribution data, the platform creates audience profiles to develop measurable targeted campaigns for brands. Its real-time, location-based technology gives clients the advantage of understanding the future of retail and consumer behavior. Its solutions include research, which provides data-driven problem solving; execution, which provides personalized, location-based advertising; measurement, which offers closed-loop attribution solutions; and insights, which provides decision-making solutions for businesses.