SITO Mobile, Ltd. announced the appointment of Lauren Wray as the Company’s Chief Revenue Officer. Ms. Wray will lead SITO Mobile’s sales activity, strategic partnerships and revenue management while aligning all revenue-generating departments, including Operations, Marketing, Sales, Corporate Development and Customer Experience/Customer Success. Ms. Wray started her sales career driving an impressive account portfolio at Forbes Media. Most recently, Ms. Wray sat on the executive team overseeing media and content domain sales, growth and strategy at Kantar LLC. Prior to Kantar, Ms. Wray ran national sales at Sharethrough where she helped grow the business from a start-up to being a leader in the native ad tech industry.
SITO Mobile, Ltd. develops customized, data-driven solutions for brands spanning strategic insights and media. The Company's platform reveals an understanding of customer interests, actions and experiences providing clarity for clients when it comes to navigating business decisions. Using in-store targeting, proximity targeting, geo-conquesting and attribution data, the platform creates audience profiles to develop measurable targeted campaigns for brands. Its real-time, location-based technology gives clients the advantage of understanding the future of retail and consumer behavior. Its solutions include research, which provides data-driven problem solving; execution, which provides personalized, location-based advertising; measurement, which offers closed-loop attribution solutions; and insights, which provides decision-making solutions for businesses.