SITO Mobile Ltd. announced the introduction of Location Verified Audiences,(TM) enabling marketers to readily leverage SITO's location data-based consumer segments for use in social media campaigns. SITO's Location Verified Audiences(TM) are built around real-world visitation activities at the individual consumer level. By bringing together the physical and digital worlds, Location Verified Audiences(TM) provide a comprehensive view into audience interests as they move through the consumer journey. Marketers and their agencies can upload Location Verified Audience(TM) segments directly into marketing platforms to serve targeted messages to customers based on real-world interests and visitation behaviors. SITO Location Verified Audiences(TM) offers: Social Activation: Upload Location Verified Audience(TM) segments directly into any social platform and serve targeted ads to customers based on real-world interests and visitation behaviors. Omni-Channel: Ingesting Location Verified Audiences(TM) enables buyers to reach consumers across all distribution channels--desktop, mobile, tablet, OTT, and DOOH. Flexibility: With one simple upload, SITO's Location Verified Audiences(TM) puts control and transparency in the hands of the media buyer using existing self-service platforms.
SITO Mobile, Ltd. develops customized, data-driven solutions for brands spanning strategic insights and media. The Company's platform reveals an understanding of customer interests, actions and experiences providing clarity for clients when it comes to navigating business decisions. Using in-store targeting, proximity targeting, geo-conquesting and attribution data, the platform creates audience profiles to develop measurable targeted campaigns for brands. Its real-time, location-based technology gives clients the advantage of understanding the future of retail and consumer behavior. Its solutions include research, which provides data-driven problem solving; execution, which provides personalized, location-based advertising; measurement, which offers closed-loop attribution solutions; and insights, which provides decision-making solutions for businesses.
SITO MOBILE, LTD. 