SmartMetric, Inc. has created a nano biometric fingerprint scanner that sits inside the credit card which is used to confirm that the person using the card is the legitimate card holder. The company is working closely with a major global credit and debit card brand and payments network in order for the SmartMetric next generation biometric card to be operative on their vast global retail and ATM payments network. Because the SmartMetric biometric card works without the need to be inserted into a reader and because it has its own internal rechargeable miniature hybrid battery, the SmartMetric biometric card is the only biometric card that can work at the vast majority of ATMs. SmartMetric contracted an independent market research company that conducted a survey of Visa credit card holders in the USA.

This research showed that over 60% of existing credit card holders in the USA are willing to purchase a biometric credit card for an added sense of security. The majority of survey respondents said they would be willing to pay $69.00 for a biometric secured credit card. Surveying whether or not they would be willing to pay a higher amount such as $90.00 or $150.00 a card was not done.

However, with over 60% saying they would pay $69.00 for such a card, this if converted into consumer buying and adoption of the SmartMetric biometric card would see a possible take up in the USA alone exceeding 100 million cards. It is estimated that there are over 200 million credit and debit cards issued in the United States. The SmartMetric biometric in-the-card security uses a card holder's fingerprint biometrics to identify the card user and turn on the card as it is being inserted into a card reader or ATM.

A sensor is on the top of the card and is simply touched by the user as they reach across to insert their card in a reader. In less than a second the card holder's fingerprint is scanned and matched with their pre-stored in the card fingerprint which in turn activates the card for a transaction. SmartMetric is the only USA based Biometric Credit Card company and has current manufacturing capacity to supply United States card issuing Banks with more than a million cards a month.

SmartMetric's Biometric card addresses the multibillion existing chip-based credit and debit card market. Figures published by EMVCo3 reveal that by year end of 2020, 10.8 billion EMV® chip cards have been issued by financial institutions and were in global circulation – a massive increase of nearly 1 billion credit and debit EMV® cards compared to the previous twelve months.