Sonic Automotive Names Thien Truong as Chief Revenue Officer for Echopark Automotive
October 04, 2021 at 06:55 am EDT
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Sonic Automotive, Inc. announced the appointment of Thien Truong as Chief Revenue Officer of EchoPark Automotive, the Company’s growing nationwide pre-owned vehicle segment, effective October 4, 2021. Truong is a fintech industry veteran with over 25 years of leadership and managerial experience building transformative products and solutions for companies including Coinstar and American Express. Truong joins Sonic’s pre-owned vehicle segment from Brightloom, where he served as the company’s President and Chief Revenue Officer. While at Brightloom, Truong launched an omnichannel software solution that automated restaurant operations and leveraged data for restaurants to create stronger customer relationships. Prior to Brightloom, Truong was the Chief Revenue Officer for Coinstar, where he led the product, revenue, marketing, and public relations departments, developing product strategy and commercialization of a new payment platform enabling consumers to digitize cash.
Sonic Automotive, Inc. is an automotive retailer in the United States. The Company operates through three segments. The Franchised Dealerships segment provides comprehensive sales and services, including sales of both new and used cars and light trucks; sales of replacement parts and performance of vehicle maintenance, manufacturer warranty repairs, and paint and collision repair services, collectively, Fixed Operations; and arrangement of third-party financing, extended warranties, service contracts, insurance, and other aftermarket products, collectively, finance and insurance (F&I) for its guests. The EchoPark segment sells used cars and light trucks and arranges third-party F&I product sales for its guests in pre-owned vehicle specialty retail locations. The Powersports segment offers guests sales of both new and used powersports vehicles, such as motorcycles, personal watercraft, and all-terrain vehicles; Fixed Operations activities; and F&I services.