Stagwell announced a unique partnership with Google Cloud and SADA, a Google Cloud Premier Partner, to develop generative AI (gen AI) marketing solutions that support Stagwell agencies, client partners, and product development within the Stagwell Marketing Cloud (SMC). Through this collaboration, SMC will build AI-based tools for modern marketers and receive development support from Google Cloud as a strategic cloud and AI provider. This work will greatly enhance SMC's ability to identify, develop, and infuse AI capabilities into all of its products.

SMC will leverage Google Cloud's gen AI solutions including Vertex AI, Duet AI, and other advanced tools to create new solutions, initially spanning the following areas to help customers: Anasformrm brand campaigns: Develop go-to-market programs for brands supply by gen AI, specifically withth SMC's Media Studio Audience Identification, PRophet Monitor, and PR applications. Accelerate gen AI solution development: Develop solutions that drive market-leading initiatives, such as translation services for market research and survey solutions, and an AI agent-to-agent service. Harness data analytics and insights: Develop and train a proprietary Stagwell large language model (LLM) purpose-built for Stagwell clients; productize data assets via APIs to create new digital experiences for brands, and multiply the value of their first-party data ecosystems to drive new revenue streams using Vertex AI and open source-based models.

Additionally, SMC plans on releasing its solutions on Google Cloud Marketplace in the fure, scaling access to Stagwellll's marketing-focused AI-enabled product suite. The partnership comes as artificial intelligence is poised to help transform a diverse range of popular consumer segments such as automotive, entertainment, financial, hospitality, retail and more, driving operational efficiencies, marketing transformation, and customer experience innovation for digital companies worldwide. For Stagwell, the collaboration with Google Cloud adds a trusted technology partner who can accelerate the company's ability to identify, build, and scale AI products.