Stagwell's Brand Performance Network (BxP) announced the appointment of Shannon Pruitt as Global Chief Marketing Officer. Shannon will be responsible for business development, marketing and communications globally for BxP, where she previously served as Global Chief Content & Partnership Innovation Officer. After joining Stagwell in 2020, Shannon was elevated to Global Chief Content & Partnership Innovation Officer of BxP in 2021.

In this role, Shannon spearheaded partnerships with emerging platforms like Roblox and Audio, while collaborating with BxP agencies and Stagwell on key business initiatives. In 2023, Shannon launched Partners for Progress, Assembly's Global Diversity & Inclusion initiative, and consolidated Assembly Global's ESG efforts into Assembly Impact. Prior to joining Stagwell, Shannon was the Chief Marketing Officer of The Honest Company and the co-founder and CEO of Dentsu's The Story Lab, amassing experience across Fortune 100 brands including GM, XBox, P&G, Fox, Microsoft, Mondelez, MasterCard and Macy's. Shannon has also led creative, marketing and business development teams at entertainment powerhouses 19 Entertainment, Mark Burnett Productions, Warner Bros and Octagon.

Throughout this time, she was responsible for the strategy and activation of MasterCard's FIFA World Cup, Major League Baseball, and National Football League sponsorships.