Stagwell is partnering with connected TV (CTV) advertising leader MNTN to broaden the market of performance advertising for brands. With the partnership, brands will now have access to a comprehensive set of buying solutions that combine the best of MNTN's Performance TV platform with Stagwell Marketing Cloud products, providing added streaming, performance PR and performance influencer capabilities in a one-stop shop. Stagwell and MNTN's strategic partnership allows for a more unified approach to brand and performance media, offering brands access to advanced technologies and a comprehensive suite of tools enabling brand campaigns on television to now seamlessly coexist with other digital channels.

Meeting Client Demands: The partnership between Stagwell and MNTN Performance TV addresses the growing importance of performance advertising for modern brands, offering a comprehensive suite of buying solutions that feature cutting-edge targeting, measurement, and automated optimization technology. The collaboration introduces an innovative approach to television advertising, offering brands metrics that matter together ? reach and revenue.

Expanded Toolset: MNTN clients will now benefit from an enhanced suite of tools, incorporating products from the Stagwell Marketing Cloud. This includes: PRophet, a generative and predictive AI platform for PR professionals; Koalifyed, an influencer discovery and campaign management platform; ReachTV, the largest streaming television network targeting travelers in airports. Together, Stagwell and MNTN aim to meet the evolving needs of modern brands in a performance-driven landscape.

Stay tuned for insights from Stagwell'sMark Penn and MNTN's Mark Douglas at CES next week, where they will discuss the power of this collaboration.