HOME OWNERSHIP DREAM IS DEAD FOR RENTERS

The American dream of owning a home is dead for renters, according to our Harris Poll research.

  • While 81% of renters want to own a home in the future, 61% worry they never will be able to.
  • 57% say the American dream of owning a home is dead (compared with 43% of homeowners).
  • 56% say rent/mortgage is the number one reason they can't get financially ahead (compared with 34% of homeowners).
  • 62% say their area has become so unaffordable it's "barely livable" (compared with 38% of homeowners).
  • Redfin estimates only 16% of home listings in 2023 were affordable to the typical U.S. household. That compares with 50% of listings viewed as affordable 10 years ago.

AMERICA SPENDS MORE ON STREAMING THAN GAS

Streaming is costing many households more than they can afford, according to our Harris Poll study with Tubi.

  • Americans spend an average of $119.76 monthly on streaming video services - more than the $112.11 they spend monthly on gas.
  • 53% of Gen Z and Millennials believe they're overspending on streaming.
  • 71% are canceling due to tiered memberships that force them to pay more to access certain content.
  • 58% would watch ads while streaming for an extra coffee every month versus paying for an ad-free service.
  • 48% of Gen Z and Millennials feel pressure to stream current TV shows to stay abreast of pop culture.
  • 74% prefer original programming over remakes or franchised content.
  • 56% stream one to three hours of programming in one sitting.
  • 40% stream three or more hours at a time.

1 IN 4 WORRIED ABOUT CYBER ATTACKS

Cyber threats are among the top concerns today for Americans, based on new Harris Poll data with MITRE.

  • 78% are concerned about cyberattacks and the risk to "the vital services we depend on every day."
  • 51% are not confident the U.S. would be prepared to recover from a cyber-attack - even higher for Gen X (59%), Boomers (56%) and rural residents (59%).
  • Although 64% believe the U.S. has one of the safest and most secure critical infrastructures in the world, 81% worry about how secure it really is.

1 IN 5 FELL FOR PHONE SCAMS LAST YEAR

Americans lost more than $25.4 billion last year to telephone-based scams, with 21% victimized, based on our Harris Poll study with Truecaller.

  • Those ages 18 to 44 were three times more likely than older adults to have lost money.
  • Men (25%) were more likely than women (18%) to have lost money.
  • Hispanic (30%) and Black Americans (39%) were scammed more than White Americans (15%).
  • Scam tactics have evolved from large-scale robocalls to more sophisticated, highly targeted and contextually relevant AI-driven spearfishing.

ICYMI

In case you missed it, check out some of the thought-leadership and happenings around Stagwell making news:

THE POLITICS AND RISKS OF RETURN TO OFFICE

Join our next monthly 30-minute webinar from Stagwell's Risk and Reputation Unit at noon ET next Thursday, March 21. We will dig into new data showing that 67% of employed Americans think remote work has become unnecessarily politicized and 57% believe companies are out of touch for focusing so heavily on back-to-office protocols. Please e-mail Alexis Williams to RSVP.

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Stagwell Inc. published this content on 14 March 2024 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 14 March 2024 19:34:15 UTC.