Sumitomo Rubber Industries : to Have a SENSING CORE Booth at “CES 2024,” one of the world’s largest high-technology trade shows
December 10, 2023
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Sumitomo Rubber Industries to Have a SENSING CORE Booth at "CES 2024," one of the world's largest high-technology trade shows
Dec. 11. 2023
Sumitomo Rubber Industries, Ltd. is pleased to announce that we will have a SENSING CORE booth at the "CES 2024"※ (organized by the Consumer Technology Association), one of the world's largest high-technology trade shows held in Las Vegas, USA from Tuesday, January 9 through Friday, January 12, 2024.
Image of booth<_o3a_p>
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The booth will introduce advanced initiatives that use SENSING CORE, our proprietary sensor-less sensing technology, to meet the new needs for and expectations of the mobility society.<_o3a_p>
To manifest high levels of safety and environmental performance in response to the rise of CASE and MaaS, we push ahead with development of tires and peripheral services under our SMART TYRE CONCEPT. Our SENSING CORE technology, the centerpiece of our peripheral services, will make a significant contribution to the evolution and further development of mobility in the coming autonomous driving society. We will not only utilize the data obtained by SENSING CORE, including road condition data, for vehicle control, but also pursue technological development with our eyes on the future integration of the data with information of society via cloud services.<_o3a_p>
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※Offical website of CES 2024:https://www.ces.tech/<_o3a_p>
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■ Display Period<_o3a_p>
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Tuesday, January 9 to Friday, Januray 12, 2024<_o3a_p>
■ Venue<_o3a_p>
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LVCC North Hall in Tech East<_o3a_p>
(3150 Paradise Rd., Las Vegas, NV 89119)<_o3a_p>
■ Booth number<_o3a_p>
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10714<_o3a_p>
■ Display contents<_o3a_p>
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SENSING CORE<_o3a_p>
■ Presentations at the booth<_o3a_p>
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Tuesday, January 9, 2024, 11:30 to 11:45/13:30 to 13:45/15:00 to 15:15 (PST)<_o3a_p>
[Presenter] Satoru Yamamoto, President and CEO, Representative Director of Sumitomo Rubber Industries, Ltd.※
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Darren Thomas, President and CEO of Sumitomo Rubber North America, Inc.
SRI - Sumitomo Rubber Industries Ltd. published this content on 11 December 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 26 December 2023 23:40:34 UTC.
Sumitomo Rubber Industries, Ltd. is a Japan-based tire manufacturer. The Company operates in three business segments. The Tire segment manufactures and sells tires and tubes for automobiles, construction vehicles, industrial vehicles, race rallies and motorcycles. The Sports segment is engaged in the manufacture and sale of sports items, including golf clubs, golf balls and other golf-related supplies, and tennis-related supplies, as well as the operation of golf tournaments, golf and tennis schools and fitness center. The Industrial Products and Others segment offers vibration suppression dampers, printing blankets, medical precision rubber, slope for wheelchair, and fenders, among others.
SUMITOMO RUBBER INDUSTRIES, LTD. 
