Tranche Update on The Cheesecake Factory Incorporated's Equity Buyback Plan announced on March 7, 2007.

The Cheesecake Factory Incorporated is an experiential dining company focused on hospitality. The Company owns and operates about 334 restaurants throughout the United States and Canada under brands, including The Cheesecake Factory (216 locations), North Italia (37 locations) and a collection within its Fox Restaurant Concepts (FRC) business. The Company's bakery division operates two facilities that produce cheesecakes and other baked products for its restaurants, international licensees, and third-party bakery customers. The Cheesecake Factory menu features about 225 items, exclusive of beverage and dessert items and including items presented on supplemental menus, such as its SkinnyLicious menu that offers items at 590 calories or less. Its menu offerings include appetizers, pizza, seafood, steaks, chicken, burgers, small plates, pastas, salads, sandwiches, and omelets, including a selection of vegan and gluten-free items. It operates 32 Flower Child and 41 other FRC locations.