Graystone Company, Inc. announced its expansion into real estate development in the Metaverse. The company created a separate corporate division and dedicated budget to purchase real estate parcels in the Decentraland 3D virtual platform. The Company planned on making its first Metaverse real estate transaction in the 4th quarter of 2022, but the company made an executive decision to expedite the launch of this division in February 2022 instead.

The company decided to move this project up to the first quarter of 2022 as established retailers and brands like Louis Vuitton, Dolce & Gabbana, Gucci, Balenciaga and Ralph Lauren have been making inroads into the metaverse and the market has responded positively with steady growth. The newly established division will be actively working not only on acquiring and developing parcels in the Metaverse, but also seeking joint ventures and strategic collaborations with other companies that wish to market and move their product lines to the virtual platform. Decentraland is a software running on Ethereum that seeks to incentivize a global network of users to operate a shared virtual world.

Decentraland users can buy and sell digital real estate, products and goods. People can create their own micro-worlds while exploring, interacting and playing games within this virtual world. Grayscale, one of the largest cryptocurrency asset management firms, expects Metaverse to become a $1 trillion annual revenue opportunity with great marketing potential.