Simulmedia announced the renewal of its partnership with TiVo, a wholly-owned subsidiary of Xperi Holding Corporation, which will help ensure that Simulmedia's unique TV+® platform continues to provide marketers with best-in-class audience planning, targeting and activation capabilities across ad-supported channels on both linear and connected TV in the U.S. Viewership data is more important than ever as advertisers across verticals grapple with the accelerating fragmentation of viewers, impeding their ability to cost-effectively find their high-intent consumers at scale and drive the KPIs that matter most to them. Simulmedia's patented TV+ advertising platform solves for fragmentation by giving advertisers seamless access to over 300 million viewers in the U.S. across 120 million households through integrations and partnerships with 250 broadcast, cable and streaming platforms and publishers. As Simulmedia continues to build the most comprehensive cross-channel data set for planning across linear and connected TV, leveraging TiVo's robust data on the viewership behavior of millions of anonymized U.S. households as part of the TV+ platform will help advertisers target and activate against their strategic audiences across channels with unparalleled certainty, efficiency and speed.

With the combination of TiVo with Simulmedia's other data sets, along with Simulmedia's patented predictive technology and its direct integrations with over 250 linear and CTV networks and publishers, the TV+ platform delivers a seamless, automated end-to-end solution for truly cross-channel TV advertising. The result is guaranteed reach against highly-engaged audiences without wasteful duplication, everywhere viewers watch or stream television.