TiVo® announced that it has entered into a licensing agreement with Horizon Media to access TiVo’s TV viewership data. TiVo’s data provides a foundational ingredient to Horizon’s data stack to support client investments, driving improved outcomes in cross-platform media planning, buying, digital retargeting, and measurement. Horizon Media is the leading media agency taking steps to integrate TiVo’s raw data into strategic client initiatives at both the content and commercial levels. As agencies are experiencing increased demand for data-informed solutions, this partnership helps Horizon support the delivery and measurement of advertising impressions to targeted audiences across platforms. TiVo’s TV viewership data provides Horizon with a representative sample of linear TV data to drive improved client outcomes for the billions of advertising investment dollars within the Horizon client brands. This partnership also expands the scale and U.S. representation of Horizon’s current TV data stack. The agreement enables Horizon and its affiliates, Canvas Worldwide, LLC; Horizon Big, LLC; Horizon Media Limited Partnership (Canada affiliate); Night Market Horizons, LLC; horizon next®; and 305 Worldwide, LLC, to leverage the power of TiVo’s TV viewership data.