TransUnion announced a partnership with MRI-Simmons. This collaboration will benefit clients with improved actionability across the addressable marketing ecosystem. MRI-Simmons data can now be layered on to the TransUnion identity spine, enhancing MRI-Simmons' 60,000 consumer variables for data enrichment and activation.

Additionally, MRI-Simmons? audiences are now available in TransUnion?s TruAudience® Data Marketplace, enabling advertisers and publishers to reach precisely defined audiences in 80 million streaming households. Powered by a probabilistic and address-based sampling methodology, MRI-Simmons?

single-source consumer dataset provides a nationally representative and culturally diverse view of Americans that is an essential asset for brands and their agencies. TruAudience marketing solutions combine the expansive consumer data, advanced identity resolution, audience building, and targeting capabilities of TransUnion and Neustar into a comprehensive and interoperable suite of marketing solutions. Additionally, the product suite offers closed-loop marketing measurement and attribution, and credit-informed marketing solutions.

TruAudience powers these solutions for leading brands, agencies, publishers, data owners, and technology providers.