OneTru seamlessly integrates previously siloed platforms and analytics functionality. In this age of increasing data volume, variety and velocity, and escalating regulatory and privacy concerns, OneTru delivers more persistent identity resolution with sharper, more contextualized insights, while helping to ensure compliant data usage.
“Fragmented data sources and disconnected business applications can compromise access to analytic capabilities and increase time to insights.
OneTru consists of four key layers, each playing a critical role in driving innovation and scale in TransUnion’s solutions:
1) | The data management layer enables rapid, streamlined, and permissible access to TransUnion’s stores of public, proprietary, online, offline, credit and noncredit data – in accordance with laws and regulations in every jurisdiction where we operate. | |
2) | An identity layer matches online and offline, personal and digital identity fragments to a person or entity with speed and precision, to resolve identities for each use case. | |
3) | Next, an analytics layer enables the combination of human intelligence, AI and machine learning to generate actionable insights from shared analytic tools across credit, marketing and fraud mitigation. | |
4) | Finally, the delivery layer leverages a unified data governance framework and permission-based access controls, to help ensure legal and regulatory compliance, auditability and the opportunity to easily revisit models, as necessary. |
Built in the Era of AI; Solving for Data Graphing Problems
Built on top of TransUnion’s foundational hybrid-cloud infrastructure, and leveraging technology architecture, frameworks and IP from
“OneTru’s AI and ML driven knowledge graph capabilities will help our clients break down data silos and learn from the wealth of information available in our emerging digital world,” said
For instance, OneTru’s AI capabilities will enable graphs that improve identity resolution for fraud use cases by linking structured data like traditional offline identities and unstructured data, like behavioral information, device properties and more. As a result,
The platform also allows for easy data collaboration between
OneTru will also make it easier to interact with analytical systems using natural language-based queries and commands.
“OneTru will make the job of gathering insights easier and more intuitive,” said Achanta. “Analysts will be able to ask questions they could not in the past, like ’which assets should I look at to build a certain type of model?’ Or, ‘I have a specific budget in mind, what can I do with it?’ With OneTru powering the solutions we deliver to our customers, technology will no longer be an obstacle to making massive quantities of data meaningful, but instead the enabler it is meant to be.”
OneTru Powering TransUnion Solutions
By concentrating its world-class capabilities and building better toolkits to leverage them, the company will more quickly develop and deploy innovative new products, improving speed to market and competitive advantage, all while reducing technology sprawl and total cost of ownership.
“The beauty of TransUnion’s business is that many of the same capabilities can be used across the data analytics value chain, regardless of data set or use case,” said
Over the next two years,
To learn more about OneTru, please click here. More information about TransUnion’s business solutions can be found here.
About
Contact | ||
david.blumberg@transunion.com | ||
Telephone | 312-972-6646 | |
Source:
2024 GlobeNewswire, Inc., source