tripla Co., Ltd. has announced that 20 lodging facilities in Taiwan have installed tripla Book, the company's lodging reservation engine. With the addition of leading Taiwan hotel chains like Hub Hotel Group and SWIIO Hotel, the total number of "tripla Book" installations has now surpassed 2,000 globally. For lodging facilities, increasing reservations from their own sites is a key means of reducing commission costs and increasing repeat business, a challenge common worldwide.

In Taiwan, in particular, the number of overnight guests has not recovered to pre-COVID-19 pandemic levels, increasing the need to maximize revenue. However, many of Taiwan's homegrown reservation engines are not user-friendly, making it difficult for guests to make reservations, or provide functions that lead to repeat business, and more than 80% of lodging bookings are made by OTAs. Therefore, tripla has been working to improve its reservation engine to make it more convenient and to increase the rate of reservations and repeat bookings from its own website.

In addition, the number of facilities that can use tripla Book has expanded, due to the linkage with a local payment gateway service equipped with an identity authentication service and the completion of linkage with four major PMS and Channel Manager, which account for more than 60% of the accommodation facilities in Taiwan. tripla Book is thoroughly designed with a UI/UX that easily leads to reservations, and is equipped with numerous functions to increase revenue, including a membership function, which is considered essential for acquiring repeat customers. In addition to the best rate function that sets the lowest price on the company's own site and the coupon function that allows easy coupon issuance, the system also includes services that local reservation engines cannot provide, such as multilingual support and inclusion in Google hotel searches, as standard features.

In fact, Taiwanese facilities that have implemented tripla Book have seen the ratio of in-house reservations increase from 0.1% to 7%, and the conversion rate (CVR) of in-house reservation sites increase from 1% to 8%, around four times of the average conversion rate for lodging reservation sites in Taiwan, which is generally said to be around 2%.